Gator Co. attended NAMM 2023, and I was responsible for designing the booth from initial concepts to final on-site execution. As the project manager and designer, I aimed to incorporate the main key points into two 20x20ft, side-by-side booths, including a branded experience launching new products, reminding customers of their legacy, and launching their new brand CABLEWORKS. The experience also needed to include three meeting rooms for sales and private meetings. This project was well received and accomplished their needs bringing an unforgettable experience to their customers, old and new.
Below, you will find my journey in designing this event, from initial ideas to assembly to final execution.
SKILLS: Event Layout & Design, Conception & Mock-ups, Graphic Design, Materials Sourcing, Photography, Activation Design, POP Design, Custom branded experience, Video content and editing, project management, On-site direction and assembly.
SOFTWARE: Illustrator, Photoshop, InDesign, Premiere, After Effects
